CASPER NAP TOUR
Casper started as a quirky, direct-to-consumer mattress company with the goal of making mattress shopping easy by creating one perfect mattress and eliminating the icky traditional shopping experience.
Casper quickly realized that many consumers still desired an in person trial experience and opportunity to interact with educated brand representatives, thus the Nap Tour was born.
While in house at Casper, Guest Star’s founders led all experiential activations including bringing the Nap Tour to life over multiple summers to create a unique trial experience for lower funnel leads to drive conversion for a high-consideration purchase.
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