OVERHEARD POST

Forget scrolling – Overheard Media and Guest Star went hyper-local and hyper-real for their new media services launch, crafting an unparalleled experiential campaign around the Overheard Post, a print edition of their viral Instagram account.

Millennials and Gen Zs, hungry for a break from the digital deluge, were treated with analog magic. Newsboys hit the streets, a quirky newsstand materialized in Union Square, and vintage newspaper boxes popped up like retro Easter eggs across vibrant NYC locations.

But the party didn't stop there. The coolest startups in town woke up to stacks of the Post gracing their doorsteps, a delightful surprise amidst the usual tech jargon and spreadsheets.