PARTY WATER LAUNCH

Brooklyn's Five Boroughs Brewing Co. knows a thing or two about brewing up good times. With their bustling taproom and award-winning craft beers, they've conquered the borough's taste buds.

But in 2019, a new challenge arose: the sizzling hard seltzer scene. Instead of joining the crowd, Five Boroughs aimed to redefine fizz.

Not your usual beach cooler sidekick, Party Water was poised to elevate the category with premium ingredients, bold flavors, and sophisticated branding.

We joined forces with Five Boroughs to craft a strategy as crisp as their brews. Our team tackled the challenge head-on:

Social Media Savvy

We curated a social media strategy that reflected Party Water's personality – witty, stylish, and always up for a good time. Think glamorous poolside soirees with a wink to classic Brooklyn grit.

Growth With Grumption

We mapped out a scalable growth plan to ensure Party Water wouldn't be a fleeting fad. This included strategic partnerships, targeted distribution channels, and smart marketing initiatives.

Newsworthy Splash

We orchestrated a launch campaign that made waves in the NYC market. Think bold social media campaigns, creator content, and smart collaborations that got tongues wagging and taste buds tingling.

PROJECT SCOPE

Creative Strategy

Digital Strategy

Production

Programming

Operations