RECESS ZINE
To ease back into the swing of things during NYC’s first “hot vax Summer,” Guest Star worked with Recess to concept, design, and produce a branded activation for the Recess Guide to Re-Entering Society’s physical Zine launch. At 173 Elizabeth Street, the two teams created a judgment-free, zen space to distribute the Zine and product samples.
We got the word out, too. Starting off with a fun Thursday launch event that shut down the block and headed into the weekend, slinging Zines and ice cold Recess on trikes and rolling coolers around Lower Manhattan.
PROJECT SCOPE
Creative Strategy
Digital Strategy
Production
Programming
Operations