SUPERGOOP!

SPF LIFEGUARD SERIES

Riding the wave of Supergoop!'s retro-cool summer campaign, Guest Star teamed up with the sunscreen brand to splash down at Rockaway Beach for a series of lifeguard-themed events.

Think bronzed babes and buff dudes patrolling Rockaway Beach Surf Club – not on duty, of course! – handing out samples, offering SPF wisdom, and preventing sun-kissed skin from turning sun-scorched

Beyond sun safety, Guest Star conjured a branded activation brimming with retro vibes and chill grooves, hitting all the high notes for Supergoop! : zero sunburns, audible wows, captivated eyeballs, and a social media splash with serious wave-making potential.

PROJECT SCOPE

Creative Strategy

Digital Strategy

Production

Programming

Operations